Real Insights. Real Voices.

The future of DCX & MarTech.

Based on insights from industry professionals across sectors, the DCX & MarTech Orange Book 2025 reveals how organizations are navigating data challenges, shaping their digital customer experience and technology strategies in the age of AI.

The DCX & MarTech Orange Book 2025 is more than a report — it’s the pulse of the industry.

Built on contributions from practitioners across sectors and maturity levels, this year’s edition reveals how companies are prioritizing AI, tackling integration hurdles, and rethinking digital customer experience strategies.

Alongside in-depth analysis, the report features exclusive quotes and reflections from industry experts, offering a genuine look into the challenges, learnings, and ambitions shaping the future of DCX and MarTech.

Whether you’re a CMO, CX leader, or transformation architect — this is your essential annual guide to what’s next in DCX & MarTech.

Highlights:

A data-backed view of DCX & MarTech maturity across industries
How AI and Agentic AI are reshaping priorities and investments
Why data integration remains the biggest challenge
The Labrys perspective on where the industry is truly heading
Real perspectives and quotes from industry professionals

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The DCX & MarTech Orange Book 2025

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